Delivering Joy,
One Meal at a Time.
We are more than a delivery app. We are the bridge between Gurugram's vibrant kitchens and your dining table.
Our Mission
To build India’s most ethical and transparent food-delivery marketplace—where customers, restaurants, and delivery partners grow together through fair economics and trust.
Our Vision
To operate a technology-driven food-delivery marketplace that empowers restaurants, delivery partners, and consumers through transparent pricing, fair commissions, faster deliveries, and value-creating partnerships.
Core Values
The principles that drive our engine.
Speed
We value your time. Lightning fast delivery is our promise, not just a goal.
Integrity
Honest pricing, transparent tracking, and genuine food quality checks.
Partnership
We grow when our restaurant partners grow. A symbiotic ecosystem.
Community
Built in Gurugram, for Gurugram. We support local initiatives.
Our Journey
From a small garage in Sector 29 to covering the entire city. Here is how we started.
"It started with a simple craving for midnight momos and expensive way to get them."
— Founder's Note
The Idea Takes Shape
USTART was conceived during our university journey to address fairness and transparency gaps in food delivery.
Company Incorporation
USTART was formally incorporated to build a scalable and ethical food-delivery marketplace.
Restaurant Market Research & Surveys
On-ground restaurant surveys shaped USTART’s marketplace-first and fair-economics model.
Beta Launch in Gurugram
USTART begins beta testing with early partners to validate technology and operations.
Meet the Minds
Rishabh Goel
Co-Founder, CEO & Director
Business strategy, growth, partnerships, and vision.
Yash Gupta
Co-Founder, CTO & Director
Technology, product, and platform scalability.
Beyond Delivery
We believe in giving back to the soil we serve. USTART is committed to sustainability and community growth.
Zero Plastic Initiative
Encouraging biodegradable packaging for all our partners.
Local First
Lower commissions for small, home-grown kitchens.